To survive in today’s competitive environment, most businesses understand the importance of finding the most efficient and effective ways to engage their customers. That often requires an increased level of personalization for each customer. But how can small or medium sized stores, particularly franchise businesses,…

Today’s shopper likely doesn’t consider what is playing over the speakers while they’re browsing in their favorite stores or working out in their go-to gym. However, for businesses, it’s an untapped resource that can improve the overall mood for shoppers or increase awareness of special…

Ad copy is not all created equally. There’s a major difference between ad copy that’s meant to be read on a page vs. copy that will be read aloud and heard. People do not listen the same way they read, making it crucial for marketing…