Picture this scenario: a man walks into an upscale suit boutique looking for a new tuxedo for an upcoming formal charity event. The displays are perfect. A subdued yet elegant and masculine smell wafts through the air. And the music is screaming heavy metal. Uh-oh….

Today’s brick and mortar stores, restaurants, and leisure businesses are facing more and more pressure to succeed in an increasingly digital world. These businesses must constantly and consistently provide premium customer experiences in an age when most customers can get what they want with just…

Finding ways of inspiring customers to take advantage of what a business has to offer can be like herding cats. They often leave without making a purchase or signing up for an event. Billboards or strategically placed signs around the store highlighting the latest sales…

In-store music and announcements are not necessarily new concepts. Most people recall the static announcements heard through the speakers at grocery stores or other retail businesses. For example, many of today’s shoppers can recall K-Mart’s Bluelight special announcements or the non-discernible ‘muzak’ that accompanied it….

It’s rare for a consumer to see something for the first time and immediately purchase it. If and when that does occur, that’s wonderful! But, most customers work their way through a purchasing process that includes several different stages. From reviewing a website for the…

In today’s world, businesses have more ways to reach customers and potential customers than ever before. Digital avenues like social media and email marketing mean brands can reach customers anywhere. Add to those the more traditional methods like direct mail and personalized offers and the…

Today’s shoppers have ever increasing access to new technology when it comes to how and where they spend their money. As such, businesses are finding that they have to change their strategies and adapt to this new environment. Part of that adaptation includes finding ways…