Picture this scenario: a man walks into an upscale suit boutique looking for a new tuxedo for an upcoming formal charity event. The displays are perfect. A subdued yet elegant and masculine smell wafts through the air. And the music is screaming heavy metal. Uh-oh….

We are delighted to announce that Fuzic has been selected as a finalist for the Rise of the Rest Indy pitch competition! Revolution’s Rise of the Rest with Steve Case is a nationwide effort to work closely with entrepreneurs in emerging startup ecosystems. The pitch…

Today’s brick and mortar stores, restaurants, and leisure businesses are facing more and more pressure to succeed in an increasingly digital world. These businesses must constantly and consistently provide premium customer experiences in an age when most customers can get what they want with just…

Finding ways of inspiring customers to take advantage of what a business has to offer can be like herding cats. They often leave without making a purchase or signing up for an event. Billboards or strategically placed signs around the store highlighting the latest sales…

In-store music and announcements are not necessarily new concepts. Most people recall the static announcements heard through the speakers at grocery stores or other retail businesses. For example, many of today’s shoppers can recall K-Mart’s Bluelight special announcements or the non-discernible ‘muzak’ that accompanied it….

It’s rare for a consumer to see something for the first time and immediately purchase it. If and when that does occur, that’s wonderful! But, most customers work their way through a purchasing process that includes several different stages. From reviewing a website for the…

Finding A Tone for Tragedy

Regardless of whether a business is locally owned and operated or is a franchise of a larger company, it needs to find ways to connect with the surrounding community. When there is cause for celebration—like a local sports team wins the state championship—the business should…